RAB Insights

RAB Research Archive

6 tips to consider NOW for back-to-school marketing

Although members of the class of 2023 are just walking across the stage and younger students are still turning in homework now, it's never too early to plan your back-to-school marketing. In fact, most seasoned marketers know that moms are already thinking about the new school year as the current one wraps up.

Source: MediaPost

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