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RAB Research Archive

Gen Zers might buy your product if its logo slays

Several major brands have unveiled significant changes to their visual identities in 2023, including PepsiCo Inc.'s Pepsi, the Coca-Cola Co.'s Fanta and Nokia Corp. However, rebrands, much like art, are often polarizing, especially when done after a long period of time.

Source: Morning Consult

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