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Horizon breaks The Mother Of All media agency campaigns, literally

Horizon Media recently broke the second annual edition of its "The Mother Of All Titles" campaign celebrating, you know, mothers. The largely social media activation includes a LinkedIn component encouraging users to update their profiles and profile pictures, a #TheMotherOfAllTitles hashtag for sharing personal stories about moms, and a tag for calling out a friend and/or moms.

Source: MediaPost

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