RAB Research and Sales Tips
Search ads cost per lead rise, conversions fallThe cost of generating leads through search ads has risen, while conversion rates fell across nearly all industries year-over-year. Analysts at LocaliQ's Wordstream looked at 17,253 U.S.-based search-advertising campaigns running between April 1, 2022, and March 31, 2023, to create an in-depth search advertising benchmark for 23 industries. Source: MediaPost |
