RAB Insights

RAB Research Archive

Nonplussed: Fashion’s surprisingly big problem with gender and size

While a growing number of retailers and brands have jumped onto the inclusive sizing bandwagon, the fashion industry continues to mostly give lip service to the style needs and desires of many consumers, most notably plus-sized men and nonbinary people. For every two steps forward toward an all-inclusive fashion universe, there are steps backward from an industry struggling to satisfy all clothing consumers.

Source: Fashion Dive

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