75% of consumers plan to celebrate Memorial Day; 46% plan to purchase alcoholic beverages, Numerator reports

Numerator, a data and tech company serving the market research space, has released new data on Memorial Day 2023, sourced from verified purchase data and a sentiment survey of over 2,600 consumers on their 2023 holiday intentions. Overall, three-quarters of U.S. consumers plan to celebrate Memorial Day, with all celebration plans seeing increases versus Memorial Day 2022 and 92% of celebrators planning to make purchases.