RAB Insights

RAB Research Archive

5 things to keep in mind when you hear about Gen Z, Millennials, Boomers and other generations

Generation Z. Millennials. Baby Boomers. It’s hard not to run into eye-catching headlines about generations these days. And it’s easy to feel like many of these headlines are just clickbait, all fluff and no substance. But is that really the case?

Source: Pew Research Center

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