RAB Insights

RAB Research Archive

For Gen Z renters, it’s all about experiences

During the “amenities arms race” of the 2010s, apartment developers strove to offer large quantities of common spaces in order to attract and retain renters. However, in recent years — and following a long period of closure for many of these amenities during the COVID-19 lockdown — this strategy of “more is better” has become a bit more complex.

Source: Multifamily Dive

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