RAB Insights

RAB Research Archive

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Setting goals that are easily achieved can defeat the purpose of goal setting. The desire to do better should be behind any goals that are set.

Top salespeople use goal setting to outline challenges for themselves that encourage them toward making a stronger sales impact.

How to qualify goals?

Challenging but achievable.

Aligned with your career and personal desires.

Fits the core priorities of your company.

Source: Doug O'Grady, sales executive