RAB Insights

RAB Research Archive

Be self-effacing in an authentic way

When meeting with a prospect, it's OK to admit your foibles. Many think this destroys credibility in a client relationship, but in theory it has the opposite effect.

Sharing concerns or mistakes you've made along the way in your professional career is one of the quickest ways to build trust. It shows you're authentic and not only showing your best face.

Source: Craig Wortmann, sales author