RAB Insights

RAB Research Archive

Hispanic, African-American consumers most excited about electric vehicles

Purchase interest in an electric vehicle among new vehicle intenders is 52%, according to a recent study. Those most interested are often tech-savvy, high-income, liberal-leaning males, ages 27-42, who identify as nonwhite, according to Getwizer, which surveyed 1,010 respondents Aug. 21-29.

Source: MediaPost

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