RAB Insights

RAB Research Archive

With Gen Z, millennials now the biggest ‘dupe’ shoppers, online culture has ‘flipped the script,’ analyst says

So-called girl math is not the only trend spurred by users on the short-form video app TikTok. “Dupes,” short for “duplicate,” are cheaper alternatives to premium or luxury consumer products, and they are increasingly popular among Gen Z and millennial shoppers and app users.

Source: CNBC

View / Download