Increasing new-vehicle inventory, moderating prices boost sales satisfaction, J.D. Power finds

The residual effects of the pandemic are finally in the rearview mirror, spurring improved customer satisfaction with the vehicle purchase process. According to the J.D. Power 2023 U.S. Sales Satisfaction Index Study,SM growing new-vehicle inventory on dealers' lots and accompanying moderating prices have combined to propel customer satisfaction in an upward trajectory in 2023.