RAB Insights

RAB Research Archive

54% of smart TVs now used for streaming only, just 5% for pay-TV/OTA content only

The percentage of U.S. smart TVs used exclusively for watching streamed content rose from 45% in Q4 2021 to 54% in this year’s third quarter, according to the latest quarterly TV market trends report from ACR data provider Inscape.

Source: MediaPost

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