RAB Insights

RAB Research Archive

Thanksgiving holiday weekend sees record number of shoppers



A record 200.4 million consumers shopped over the five-day holiday weekend from Thanksgiving Day through Cyber Monday, surpassing last year's record of 196.7 million, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. The figures surpassed NRF's initial expectations of 182 million shoppers by more than 18 million.

Source: National Retail Federation



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