RAB Insights

RAB Research Archive

3 things you need to know about the 2023 holiday shopper

After a rollercoaster year, we've arrived at the 2023 holiday season. With economic fluctuations and unpredictable shopper trends, forecasting consumer behavior is more challenging than ever before. That's why ShipStation compiled insights from over 8,000 shoppers and businesses around the globe to help merchants understand consumers' most up-to-date needs and how they can fulfill them during the critical fourth quarter.

Source: TotalRetail

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