RAB Insights

RAB Research Archive

Black Friday e-commerce jumps 8%, as mobile tops desktop

Adobe Analytics reports that eager shoppers spent $9.8 billion on Black Friday, a 7.5% gain from last year. Based on that pace, Adobe now predicts that U.S. consumers will spend an additional $10 billion through Thanksgiving, with $4.8 billion Saturday and $5.2 billion on Sunday.

Source: MediaPost

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