RAB Insights

RAB Research Archive

Digital ad revenue improves for almost half of local media

Digital ad sales are on the uptick, according to a new study from the Local Media Consortium (LMC): Local Media Industry Insights Survey 2023. Of the local media executives surveyed, 49% say digital revenue rose in 2023 YoY, while 21% report it was flat and 19% saw a decrease.

Source: MediaPost

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