RAB Insights

RAB Research Archive

Reasons to watch the Super Bowl – By generation

The Super Bowl isn’t just a football game. It’s the biggest television broadcast of the year, it’s an occasion for parties and merriment, for drinking and betting. It’s a musical show and, especially since T-Swift’s arrival in the Chiefs’ suites, an occasion for celebrity gawking. So, who’s going to watch Super Bowl LVIII, what will they buy for the big day, and what’s drawing drawing in different segments of the audience?

Source: YouGov

View / Download