RAB Insights

RAB Research Archive

Good creative is integral to effective marketing. Check out our Creative Best Practices!

There are many things to consider when crafting creative for your clients. RAB has recently created a Creative Best Practices document for you to use and share with your clients as you develop and produce radio commercials on their behalf. Use this document to hone and sharpen your creative chops. This document is designed to help radio stations, agencies and marketers understand and be inspired by the elements that work well in the creation of effective radio advertising. And stay tuned for March 20, as we host the first installment of our Radio Mercury Awards webinar series. Join us for a hands-on session featuring Radio Mercury Awards-winning writers and producers sharing actionable tips to up your client's creative and execute with brilliance.

Source: RAB

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