RAB Insights

RAB Research Archive

Study: Boomers run on Dunkin', Starbucks, fast food

Boomers are the key drivers of QSR sales, according to a recent Affinity study. The company's most recent report was compiled from data collected from January 2021 through January 2024 utilizing Affinity Solutions' Consumer Purchase Insights, which are based on actual credit card, debit card and transaction data.

Source: MediaPost

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