RAB Insights

RAB Research Archive

NEXT RAB live presentation: Radio Works for Political

Joining us for the first Radio Works live presentation of 2024 is Steve Passwaiter, president of Silver Oak Political, a Washington D.C.-based political advisory firm that helps media groups and organizations interested in improving their results from the political ad sector or for firms looking to introduce new products and/or services into the vertical. Also joining the presentation is Tony Hereau, vice president of cross platform insights, Nielsen, who will present Nielsen's latest efforts and showcase how leveraging radio optimizes and delivers for political campaigns in 2024. This presentation takes place at noon CT on Wednesday, February 28, 2024.

Source: RAB

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