RAB Insights

RAB Research Archive

The 2024 US elections: resonate reveals 10 primary voter segments critical to the election outcome

rAI, the Resonate AI data engine, which trains on four primary data sources including data from the nation’s largest continuous voter study, analyzed thousands of data points including those related to today’s most relevant political and policy issues, segmented the entire U.S. voter file into 10 U.S. Voter segments.

Source: Resonate

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