Tips and tools to prospect more effectively

"Prospects today get calls, emails, and a variety of cute ways that salespeople try to connect with them. There's no shortage of creativity and trying to get to somebody," stated Jon Latzar, VP/GM of Salem Surround. During RAB's most recent live presentation, which focused on one of the Seven Steps to Selling Success, Jon shared tips and tools for the first selling step: Prospecting. Here are some takeaways: