RAB Insights

RAB Research Archive

Most Millennials and Gen Zers don't place themselves within their usual generational group

Academics, journalists, and other thought leaders often refer to people who were born within a certain range of years as being part of the same generation, complete with generational names such as Baby Boomers and Generation Z. While there is no universally accepted way to assign people to generations based on their birth year, one of the most popular classifications comes out of Pew Research’s work on generations — although Pew has now moved away from a focus on generations.

Source: YouGov

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