RAB Insights

RAB Research Archive

How shoppers are planning to spend on Easter 2024

With Easter right around the corner, consumers are starting to browse for chocolate bunnies and other spring items in preparation for the holiday. Eighty-one percent of consumers plan to celebrate the holiday and they expect to spend $22.4 billion, the second-highest in NRF and Prosper Insights & Analytics’ Easter survey history.

Source: National Retail Federation

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