Radio + Digital = Results

Ad campaigns benefit from a multichannel strategy and radio amplifies the effectiveness of other media. RAB's recent live presentation, "Radio Makes Digital More Effective," guided attendees through a client-tailored proposal, as presented by Kelli Freiler, executive director of Digital at Leighton Broadcasting. Freiler's overall advice is to be client-focused. Start with a clear sense of the client's business and what they are trying to accomplish, regardless of the platform. Some topline highlights: