RAB Insights

RAB Research Archive

CMOs turn to AI as marketing budgets shrink in 2024

Chief marketing officer budgets dropped to 7.7% of revenue from 9.1% last year, below pre-pandemic averages. Spending on marketing tech, labor, and agencies is down, but paid media increased to 27.9% of budgets, with digital at 57.1%.

Source: MarketingDive

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