RAB Insights

RAB Research Archive

Love, Your Mind – A Sponsorship Opportunity for Advertisers

Recently launched, the Ad Council's mental health initiative is different from previous campaign initiatives. This initiative provides you with the ability to sell sponsored public messages to the communities you serve. It also allows you to approach and engage with community businesses that prefer to focus on philanthropic initiatives versus advertising. Hear from RAB's Mike Hulvey and Tammy Greenberg, Ad Council's DJ Perera and Deborah Leiter and Audio Milkshake's Tony Mennuto as they present this opportunity.

Source: RAB

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