Circana Forecasts 2% Decline in U.S. Consumer Tech Sales for 2024 Amid Economic Pressures

United States consumer technology sales revenue is now forecast to decline by 2% in 2024, reflecting underperformance in the first half of the year and unchanged macroeconomic conditions, according to the latest Future of Consumer Technology report from Circana™. Despite these challenges, Circana remains optimistic about growth in specific categories, such as notebook PCs and large-screen TVs, and expects overall industry growth to resume in 2025 and 2026.