RAB Insights

RAB Research Archive

8 out of 10 TikTok videos by brands fail to capture attention



Despite TikTok's increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. According to new research, 84% of the video content released by brands on TikTok fails to generate strong positive emotions, capture attention or enhance brand recall.

Source: Search Engine Journal



View / Download