The seventh step of Selling Success — Closing/Objections

"When we work with a client on a proposal or a strategy, what we're really trying to do is help them navigate through all the complexities of the media landscape today. We're helping them arrive at a solution to the problem that we identified with them. We're leading them on a path of self-discovery and therefore, we are simply witnessing purchases," said RAB's Jeff Schmidt. Here are the key takeaways from RAB's presentation of final step (Closing/Objections) of the Seven Steps of Selling Success Series: