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Local radio sellers, listen up!
QSRs are expected to boost their digital radio spend by 13.3% in 2025, according to a forecast by BIA Advisory Services. Supermarkets (5.9% increase) and Tier 3 - New Car Dealers (3.0% increase) are also joining the trend. It's time to sell!
Join us on at noon CT on Wednesday, September 25, 2024, as Rick Ducey, managing director, and Nicole Ovadia, vice president of forecasting and analysis, BIA Advisory Services, will unveil the most important insights from their latest 2025 U.S. Local Advertising Forecast.
In this presentation, they will share the radio advertising landscape, which is shifting with new opportunities emerging around digital and change in spending patterns by important business verticals.
Source: RAB
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