RAB Insights

RAB Research Archive

Multicultural consumers are a key demographic for radio



Multicultural consumers yield an impressive buying power. Driving growth and increasing sales is a priority for all businesses. Reaching and connecting with the growing diverse population is an important way for businesses to ensure a successful and prosperous future. Our multicultural videos focused on how Radio Connects with multicultural consumers and Multicultural Drives Growth informs and delivers this message.

Source: RAB



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