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RAB Research Archive

RAB's Prospecting Report includes ideas for promo opportunities



"One of the tools we use the most is the Prospecting Report. Each week, we hold our Monday morning meetings, and I incorporate that report into our sales meetings. Since we've incorporated the Prospecting Report, we have been pacing very well. Our sellers have more confidence. The Prospecting Report is one of the biggest tools that provides us more information because it is almost everything in a one-stop shop." -James Thomas, March RAB.com Superuser, general sales manager, WTLS-AM, Tallassee, Alabama As 2024 ends, use this time to start planning and reaching out to prospects so you can hit the ground running in 2025. Use RAB's Prospecting Report as you plan your prospecting strategies. This report includes a recap of top category searches across various RAB tools as well as advertising activity across other media.

Source: RAB



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