RAB Insights

RAB Research Archive

Consumers plan to spend $650 on Black Friday weekend



Black Friday shoppers plan to spend an average of $650 this year, a 15% increase from 2022, according to a Deloitte survey. However, rising budgets come with financial stress, as 62% of consumers plan to rely on credit cards or "buy now, pay later" options to fund their purchases.

Source: MediaPost



View / Download