Flipping digital-only buyers to radio

One of the more brilliant sales strategies is to reach out to nonradio customers to sell them banner ads, streaming commercials, SEO and other digital products offered by the station. The "brilliant" part comes not just in acquiring a new customer, but converting that customer into a radio buyer.

Let us know how your station is managing its digital efforts in the annual RAB-Borrell digital benchmarking survey. Click here. to participate.