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RAB Research Archive

'Zebra striping' highlighted as new drinking trend in Diageo global study



A new report from Diageo highlights "zebra striping," a 2025 trend where consumers alternate between alcoholic and non-alcoholic beverages during social events. Driven by rising wellness-focused conversations, this behavior reflects shifting drinking habits as people prioritize self-care and slower, more mindful socializing.

Source: MediaPost



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