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RAB Research Archive

Dry January gives boost to nonalcoholic beverage offerings



Health-conscious trends and Dry January are driving a surge in nonalcoholic beverage sales, with Molson Coors reporting an 89% increase in its nonalcoholic beer brands over 12 weeks. The company, now a leader in the growing category, has expanded its offerings with products like nonalcoholic Blue Moon and Peroni.

Source: Supermarket News



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