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Home sellers and private listing networks: Insights from a recent survey
Private listing networks are gaining traction as some real estate brokerages encourage sellers to bypass the Multiple Listing Service, making homes visible only to select buyers within their networks. A January 2025 Zillow/Harris Poll survey of over 2,000 U.S. consumers uncovers how these networks impact visibility, consumer preferences and the broader homebuying experience.
Source: Zillow
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