Get ready for Nielsen's upcoming change

The upcoming measurement modernization by Nielsen signals a significant shift in the radio industry. So, what changes are happening, and why? How should you explain this to clients and prospects? One Voice for Radio can help with all of that. This page contains one-sheets for radio sellers to educate themselves so you can better understand and explain Nielsen's measurement change of a 3-minute qualifier in PPM markets to your clients and prospects. These one-sheets are sequential to help guide you through the entire measurement shift along with how you should prepare. Additionally, there is a client-facing presentation that can be used to help educate and inform current and prospective advertisers.