One Voice for Radio - Prepare for the change

The upcoming measurement modernization by Nielsen signals a significant shift in the radio industry. So, what changes are happening, and why? How should you explain this to clients and prospects? One Voice for Radio can help with all of that. As part of the One Voice for Radio initiative, RAB will host a second live presentation, “The Ad Perspective.” This presentation will provide insight into the state of audio and radio within the agency world and the opportunities the Nielsen Audio Measurement Modernization brings to the buy side.