RAB Insights

RAB Research Archive

TODAY: The Ad Community Perspective



Nielsen's change to how radio is measured has positive implications for all broadcast radio. As part of our continued One Voice for Radio initiative, this live presentation will provide insight into the state of audio and radio within the agency world and the opportunities the Nielsen Audio Measurement Modernization brings to the buy side. This presentation takes place at noon CT TODAY and features: Diana Anderson, senior vice president, group director, national audio and local digital activation, Carat USA Mark Mandell, director, IPG Mediabrands Bernie Shimkus, vice president, director of research & consumer insights, Harmelin Media Naomi Smolevitz, director & head of streaming audio, OMD

Source: RAB



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