RAB Insights

RAB Research Archive

Survey: Ads, irrelevant offers driving online shoppers away



Excessive online ads, as well as irrelevant offers, are leading consumers to abandon their shopping carts before checking out, according to a new survey from e-commerce technology company Rokt. More than a quarter (29%) of e-commerce shoppers say being shown too many ads is one of the main reasons they abandon their cart.

Source: Chain Store Age



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