Egg prices are threatening a classic holiday tradition: Easter dye kits

The egg aisle is anything but cheaper by the dozen these days — and that's becoming a big problem ahead of the Easter holiday. The makers of Easter egg dye kits are bracing for the potential fallout if the egg shortage doesn't begin to clear up before the April 20 holiday. For many companies that specialize in these activity sets, egg dye kits and related products make up a significant share of annual revenue.