Snacks boom as opportunity for incremental sales, guest frequency

The U.S. has long been known as a nation of snackers, and that's arguably truer now than ever. Some of us are even stepping up our snacking frequency, which is great news for restaurant operators looking to increase check averages. According to Technomic's 2025 Snacking Consumer Trend Report, set to launch soon, 75% of Americans surveyed snacked at least once a day in 2024.