RAB Insights

RAB Research Archive

Podcast IQ: News listeners have more education and higher income



News podcast listeners are better educated than the average person, judging by The Podcast Landscape, a study by NPR. Of those polled, 43% have a four-year degree or higher, compared to 35% of the general population. And they are more likely to have a two-year degree or post-graduate education. They also earn moreā€”an average of $73,000 per year, compared $69,250 for the total population.

Source: MediaPost



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