RAB Insights

RAB Research Archive

The data is in! Radio's audience levels soar



Nielsen Audio has released January 2025 survey results, the first survey that measures using the 3-Minute Qualifier. Insights reveal daypart growth, higher listening levels among younger age groups and more. January 2025 audience levels are the highest they have been since 2021 and even higher when considering January is a historically low month for listening each year. Find a one-sheet in the One Voice for Radio section of RAB.com with this latest key insight here.

Source: RAB



View / Download