In the produce aisle, supermarkets' dollar share is shrinking

The base of shoppers who visit traditional grocery stores for fruits and vegetables is gradually eroding. Grocery stores' share of total produce dollar sales fell from 42.9% in 2020 to 41.1% in 2023, reported the Power of Produce 2024 report, published by Arlington, Va.-based FMI—The Food Industry Association. In contrast, mass merchandise/supercenter outlets' dollar share rose to 20.1% from 17.4%.