Quiet DEI: How marketers can bring inclusivity under the radar

As DEI becomes one of the year's most politically fraught acronyms, brands are scrambling to find messaging workarounds that protect both their values and their reputations. Many large companies have pulled back on diversity, equity, and inclusion efforts -- but often only at the surface level. While some language has changed ("inclusion" is now "belonging" in many settings), the underlying programs often continue.